We set out not to build a web site but a web application that people can use to manage the process of buying and selling a home. Everything someone would need in one place and I think we succeeded. Everything on the site is free.
We started building the application before Google and the rest of them provided GIS mapping. We have integrated our app into a GIS mapping system we host ourselves. This has given us the flexibility and performance that other sites just don't have. Our search leverages the GIS system to provide a seamless integration of listings, county records, estimated values, comparables, and the visible location of the home or listing on the map. It makes searching for homes and undervalued properties quick and easy.
So how do we make money if everything on the site is free? We are a licensed real estate corporation in the state of Florida. We sell Flat Fee MLS listings for $179 and provide Buyer Rebates of up to 50%. We give people a real opportunity to buy or sell a home on their own and save money. If you are serious about saving money we have the solution.
For some people the negotiation and contract phase of buying and selling a home can be scary. For those people we offer a program called the Sellers Advantage that costs 1%. This is basically full service except we will not show the home. That you do yourself.
The technology is the real exciting part of Homekeys. We have built a complete knowledgebase of information to teach you and the tools to help you be successful. Check out the site and let me know what you think. There is a good chance your ideas will be part of the next release.
Thanks,
Bill Kennedy
VP of R & D
