Sell Direct with FSBO and Protect your Equity

It is difficult if not impossible to accurately predict where the market is heading. We, homeowners, cannot control the market but we certainly can do a better job in understanding what is going on so we can make "more intelligent and less emotional" decisions.
Here are a few lessons we learned from succesful for sale by owners :

1. Be realistic--- whatever happened 8 months ago does not longer reflect what is happening now. Those happy days for sellers are gone for at least for now; and nobody knows when these days are coming back.
   
   
2. Be aggressive and price to sell--- the supply is the highest in decades; thus you have a lot of competition. You need to understand not only what was sold "yesterday" but what is for sale today that is comparable to your property. Buyers have options and they will compare what you have to offer with other comparable alternatives. Be competitive and price your home at 5% below comparable listings. www.homekeys.net gives you free and unlimited access to all the information you need to price it right in several Florida counties including Miami-Dade, Broward, Palm Beach, Orange and Hillsborough.
   
   
3. Sell direct and save commissions--- in addition to pricing ( the obvious!), you need to reach as many potential buyers as possible. Recent surveys show that over 85% of the buyers find their properties in the Internet. Yes, over 85% of the people and the number is growing! How to maximize the EXPOSURE is critical. Visit our For Sale By Owner site or contact us at 1.888.333.9004.