Selling Direct by Owner is Increasing in Popularity

Trying to differentiate one real estate company from another, could be a difficult task. They all seem to offer the same products, for a similar price. Web based companies are starting to break the mold. Perfect examples of it can be found at Homekeys. Their theory is to offer maximum exposure and complete service; all these for a low set fee. And this seems to be the trend that real estate is moving to. Sellers are realizing that paying 6% commission is too high for the amount of actual work that is put on a listing. Companies like Homekeys have recognized that issue and are aggressively marketing their “for sale direct” program. This means you get all the benefits of a realtor, plus all the exposure of a web based company for a ¼ of the realtor’s fee.
At the end of the day, what really matters is that your property is price properly and that it receives maximum exposure. And in today's environment you do not have to pay 6 plus % to sell your property.