Real estate brokerage firms are launching ad campaigns that promote low mortgage interest rates, improving affordability, and the availaibilty of home loans. "Think you can't get a home loan?" some ads state. "Well, think again. You may be pleasantly surprised."
Another frequen message states, "Now is the time to make your move. If a home purchase is in your future plans, now may very well be the time to act. There is ample inventory on the market for you to capture that 'dream' home you've always wanted at a price and terms you can handle. But don't wait too long, because another qualified buyer may capture it first."
The battle is on to kick consumers off the fence and back into spending mode. And it could be an uphill battle, with news piling on of a possible recession, Wall St. losses and layoffs, and declining home prices.
Bottom line, there is not such a thing as a right time or a bad time as long as you buy for the right reasons. See www.homekeys.net for details on the richest cash rebate to buyers of real estate in Florida ---75% of our commission.
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Showing posts with label florida real estate. Show all posts
Showing posts with label florida real estate. Show all posts
Tuesday, March 04, 2008
75 % Buyer Rebate in cash at closing!
With over 2 million people licensed as real estate agents in the United States it is almost a certainty that you have a realtor friend that can help you buy and sell. Are your friends willing to give you back 75% of their commission in cash at the time of closing?
At www.homekeys.net, we do.
At www.homekeys.net, we do.
Tuesday, February 05, 2008
An Increase in Entry Barriers for Real Estate Agents will improve ethical behavior
There is no doubt that many buyers- first time or otherwise- lack the fundamental knowledge of basic finance. However, it is the moral, ethical and legal responsibility of the so called experts in transacting real estate to protect the rights of the stakeholders involved in the process. Yes, the lending institutions failed by placing their own economic interest ahead of their own shareholders and the borrowers. These lending institutions are the same that irresponsibly provided financing to developers and contractors to overbuild our communities. And, obviously, this same group provided the financing to many that should had never purchased to begin with.
Ah! and let us not forget our City Governments who so diligently approved many projects that should had never seen the light of the day. They were in a position to stop it but obviously that would have been an unpopular decision!
Bottom line, record number of foreclosures, record write-offs and hundreds of thousands employed in many industries associated with real estate will now join the ranks of the unemployed. Wow! The industry system of “checks and balances” totally crashed or maybe it never existed to begin with. Our “instant gratification mentality” fueled by an exuberant amount of “greed” has destroyed the American dream and many of our communities. Ms. Elia Ceniceros is totally right. She said “There’s a lot of unscrupulous and unethical agents out there that may have done that to clients, but the problem is that when the client turns around and needs the agent to help them, the agent is no longer in the business.” So true but why are we surprised? The entry and exit barriers in our industry are among the lowest in any industry. It is easy to get in and even easier to get out. And very few realtors have any skin in the game. Our industry has more part-timers and retirees that any other industry. These individuals are not committed to the long term prosperity of the industry. When the tide is high and easy money is to be made you will find them in herds but when the tide is low and they have to work hard for their so called “clients” they simply disappear. Most of these are there to make a quick buck and undoubtedly the means justify the ends. These individuals need to close in order to earn a commission and as such they have consistently manipulated the process to their advantage. We need to “professionalize” the realtors’ role. This in turn should result in a significantly better prepared realtor and among other things financially literate. I have met many agents that do not have the slightest idea about basic finances; and these are the first contact with the client. Immigrants are very vulnerable. Would not you think that an agent could play an instrumental role in protecting these people? It boils down to morals and ethics. It has nothing to do with legality. It is about time we- as an industry and individuals - become “socially responsible”.
Manuel J. Iraola is President and CEO of Homekeys.net
Ah! and let us not forget our City Governments who so diligently approved many projects that should had never seen the light of the day. They were in a position to stop it but obviously that would have been an unpopular decision!
Bottom line, record number of foreclosures, record write-offs and hundreds of thousands employed in many industries associated with real estate will now join the ranks of the unemployed. Wow! The industry system of “checks and balances” totally crashed or maybe it never existed to begin with. Our “instant gratification mentality” fueled by an exuberant amount of “greed” has destroyed the American dream and many of our communities. Ms. Elia Ceniceros is totally right. She said “There’s a lot of unscrupulous and unethical agents out there that may have done that to clients, but the problem is that when the client turns around and needs the agent to help them, the agent is no longer in the business.” So true but why are we surprised? The entry and exit barriers in our industry are among the lowest in any industry. It is easy to get in and even easier to get out. And very few realtors have any skin in the game. Our industry has more part-timers and retirees that any other industry. These individuals are not committed to the long term prosperity of the industry. When the tide is high and easy money is to be made you will find them in herds but when the tide is low and they have to work hard for their so called “clients” they simply disappear. Most of these are there to make a quick buck and undoubtedly the means justify the ends. These individuals need to close in order to earn a commission and as such they have consistently manipulated the process to their advantage. We need to “professionalize” the realtors’ role. This in turn should result in a significantly better prepared realtor and among other things financially literate. I have met many agents that do not have the slightest idea about basic finances; and these are the first contact with the client. Immigrants are very vulnerable. Would not you think that an agent could play an instrumental role in protecting these people? It boils down to morals and ethics. It has nothing to do with legality. It is about time we- as an industry and individuals - become “socially responsible”.
Manuel J. Iraola is President and CEO of Homekeys.net
Sunday, February 03, 2008
Selling Direct by Owner is Increasing in Popularity
Trying to differentiate one real estate company from another, could be a difficult task. They all seem to offer the same products, for a similar price. Web based companies are starting to break the mold. Perfect examples of it can be found at Homekeys. Their theory is to offer maximum exposure and complete service; all these for a low set fee. And this seems to be the trend that real estate is moving to. Sellers are realizing that paying 6% commission is too high for the amount of actual work that is put on a listing. Companies like Homekeys have recognized that issue and are aggressively marketing their “for sale direct” program. This means you get all the benefits of a realtor, plus all the exposure of a web based company for a ¼ of the realtor’s fee.
At the end of the day, what really matters is that your property is price properly and that it receives maximum exposure. And in today's environment you do not have to pay 6 plus % to sell your property.
At the end of the day, what really matters is that your property is price properly and that it receives maximum exposure. And in today's environment you do not have to pay 6 plus % to sell your property.
Monday, January 28, 2008
Real Estate Bubble will redefine role of agent and there will be fewer agents
A Rising Tide Lifts All Ships...and nothing could be farther from the truth in real estate!
When real estate fever hit its peak sometime ago, it was almost impossible to go wrong, and all realtors looked like geniuses. This irrational market resulted in thousands of individuals joining the ranks of the real estate profession. After all, it was easy to get a license and- with limited effort- the economic reward was significant. We simply have too many agents!
While it is going to take sime time for the market to recover, we are beginning to witness some signs of consolidation. Many "part-time" agents that should had never been here to begin with are now disappearing. This offers a great opportunity to the many "full time professional agents" that have been fully committed to the industry to regain control of the process.
These agents do not complain about market difficulties. They continue to work hard serving their existing and prospective clients. And consumers will be able to tell who these agents are: they really know what is going on and share all information with their clients in an unbiased and transparent manner.
Being good isn’t easy. It’s hard work. The really good professional will look at each property individually and develop a strategy for a successful sale. It takes time, requires patience and calls for a creative approach. But it pays off when sellers and buyers begin to call you because they know you’re getting results.
And at the end of these cycle there will be fewer but better agents...agents that are tech savvy and whose role will be different...less driving around, more mousing around, more counseling !
When real estate fever hit its peak sometime ago, it was almost impossible to go wrong, and all realtors looked like geniuses. This irrational market resulted in thousands of individuals joining the ranks of the real estate profession. After all, it was easy to get a license and- with limited effort- the economic reward was significant. We simply have too many agents!
While it is going to take sime time for the market to recover, we are beginning to witness some signs of consolidation. Many "part-time" agents that should had never been here to begin with are now disappearing. This offers a great opportunity to the many "full time professional agents" that have been fully committed to the industry to regain control of the process.
These agents do not complain about market difficulties. They continue to work hard serving their existing and prospective clients. And consumers will be able to tell who these agents are: they really know what is going on and share all information with their clients in an unbiased and transparent manner.
Being good isn’t easy. It’s hard work. The really good professional will look at each property individually and develop a strategy for a successful sale. It takes time, requires patience and calls for a creative approach. But it pays off when sellers and buyers begin to call you because they know you’re getting results.
And at the end of these cycle there will be fewer but better agents...agents that are tech savvy and whose role will be different...less driving around, more mousing around, more counseling !
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