Tuesday, March 04, 2008

Ad Campaigns Target Buyers of Real Estate

Real estate brokerage firms are launching ad campaigns that promote low mortgage interest rates, improving affordability, and the availaibilty of home loans. "Think you can't get a home loan?" some ads state. "Well, think again. You may be pleasantly surprised."
Another frequen message states, "Now is the time to make your move. If a home purchase is in your future plans, now may very well be the time to act. There is ample inventory on the market for you to capture that 'dream' home you've always wanted at a price and terms you can handle. But don't wait too long, because another qualified buyer may capture it first."
The battle is on to kick consumers off the fence and back into spending mode. And it could be an uphill battle, with news piling on of a possible recession, Wall St. losses and layoffs, and declining home prices.
Bottom line, there is not such a thing as a right time or a bad time as long as you buy for the right reasons. See www.homekeys.net for details on the richest cash rebate to buyers of real estate in Florida ---75% of our commission.

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