Homekeys Rentals is now available in all Florida Counties

As previuosly announced, Homekeys has launched a Beta Rental site across the State of Florida.

Homekeys Rentals is a division of HomeXperts Inc. a leading developer and integrator of online applications for real estate professionals and consumers.

The site offers rental services throughout 67 counties in the state of Florida. Users will also have access to an extensive network of agents capable of providing full real estate services in other States and in other regions of the World.

Homekeys business model offers renters and those renting their properties the best of both worlds: "the feel and touch of people and the heart and soul of technology".

Homekeys believes that a consumer-centered business model that uses technology to empower the consumers allows our agents to spend more time providing value with expertise, guidance and attention to transaction details. Today’s renters and property owners are fiercely independent and technologically sophisticated. They want transparency, professionalism and efficiencies.

Technology will never displace the human factor; it delivers 24 hours a day, 7 days a week to any corner of the World. Homekeys clients are able to conduct business on their time, not anyone else's. They know that when assistance is needed, someone from Homekeys will be available in a reasonable amount of time.
Homekeys has built an exclusive search listing tool tailored to the rental home market. In addition to the traditional tools found in other sites, Homekeys gives you access to rental listings that are comparable to your rental specifications and includes relevant informatiion such as average rental cost per square feet and the like.
We recommend you use Homekeys search tool to find your next rental and when you're ready, call them to make an appointment or make your appointment on line.
Homekeys welcomes your feedback. Tell Homekeys what you like, what you did not like and what you would like to see.

Real Estate Bubble will redefine role of agent and there will be fewer agents

A Rising Tide Lifts All Ships...and nothing could be farther from the truth in real estate!

When real estate fever hit its peak sometime ago, it was almost impossible to go wrong, and all realtors looked like geniuses. This irrational market resulted in thousands of individuals joining the ranks of the real estate profession. After all, it was easy to get a license and- with limited effort- the economic reward was significant. We simply have too many agents!

While it is going to take sime time for the market to recover, we are beginning to witness some signs of consolidation. Many "part-time" agents that should had never been here to begin with are now disappearing. This offers a great opportunity to the many "full time professional agents" that have been fully committed to the industry to regain control of the process.

These agents do not complain about market difficulties. They continue to work hard serving their existing and prospective clients. And consumers will be able to tell who these agents are: they really know what is going on and share all information with their clients in an unbiased and transparent manner.

Being good isn’t easy. It’s hard work. The really good professional will look at each property individually and develop a strategy for a successful sale. It takes time, requires patience and calls for a creative approach. But it pays off when sellers and buyers begin to call you because they know you’re getting results.

And at the end of these cycle there will be fewer but better agents...agents that are tech savvy and whose role will be different...less driving around, more mousing around, more counseling !

Sell Direct with FSBO and Protect your Equity

It is difficult if not impossible to accurately predict where the market is heading. We, homeowners, cannot control the market but we certainly can do a better job in understanding what is going on so we can make "more intelligent and less emotional" decisions.
Here are a few lessons we learned from succesful for sale by owners :

1. Be realistic--- whatever happened 8 months ago does not longer reflect what is happening now. Those happy days for sellers are gone for at least for now; and nobody knows when these days are coming back.
   
   
2. Be aggressive and price to sell--- the supply is the highest in decades; thus you have a lot of competition. You need to understand not only what was sold "yesterday" but what is for sale today that is comparable to your property. Buyers have options and they will compare what you have to offer with other comparable alternatives. Be competitive and price your home at 5% below comparable listings. www.homekeys.net gives you free and unlimited access to all the information you need to price it right in several Florida counties including Miami-Dade, Broward, Palm Beach, Orange and Hillsborough.
   
   
3. Sell direct and save commissions--- in addition to pricing ( the obvious!), you need to reach as many potential buyers as possible. Recent surveys show that over 85% of the buyers find their properties in the Internet. Yes, over 85% of the people and the number is growing! How to maximize the EXPOSURE is critical. Visit our For Sale By Owner site or contact us at 1.888.333.9004.