Thursday, January 10, 2008

Pricing within the real estate market

We've all spent a lot of time lately talking about the oversupply of properties in previously overheated markets, and about the difficulty of getting property sold in the current environment. But it's good to remember that there's one way to be certain of a sale no matter what's going on around you. Pricing within the market, “The price is right”.

To fully appreciate the significance of this, it's important to remember that sales in Southwest Florida have slowed to a crawl, as sellers tried to hold onto previous asking prices that buyers are unwilling to pay. It's hard to blame the sellers, some of whom overpaid for their homes, condos and land during the overheated "bubble" days of 2004 and 2005.

But the buyers are out there, just waiting for a signal that sellers would meet them at today's market prices, “The price is right”

In other words, you can always sell property if you're willing to accept the market price. Ultimately, everything sells "at the market," whether it's an auction or an ordinary listing.

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