Vis a vis Traditional Brokers

I just retrieve a voice mail from an unknown source requesting clarification on my position vis a vis traditional brokers. Let me give it a try.

1. Homekeys offers something different. We offer a business model that is equally beneficial to consumers, real estate professionals, appraissers, mortgage institutions and frankly almost to anyone involved in buying and/or selling a property.We are a licensed Real Estate corporation in the State of Florida. We are Realtors! Maybe a different breed of Realtors but nonetheless Realtors.

2. We believe each buyer and seller is unique and the “one size fits all” traditional real estate model has limited value in today’s market. Our goal is to provide real options and the best savings opportunities available. We offer the widest range of choices and savings you can find in the industry.

3. It’s not productive to spend time discrediting brokerage models that are different than ours. All real estate models – traditional, discount, by owner – have their own benefits and limitations. The question is not which model is best, but which is best for the individual needs of the consumer.

4. The consumer should have the option to choose the best way to buy or sell real estate. After all, it’s theirr money and no one knows better than them how to spend it.

5. We deliver the widest wide range of options possibly offered by a real estate corporation. We offer full service from top-flight professionals as well as the tools, knowledge and resources need to buy and sell with or without a full-service realtor.

6. Some people don’t want – or want to pay for – assistance with every step of a buying or selling transaction. Others prefer to let an experienced REALTOR® handle all the details. Either way, we support our clients during each step of the buying and selling processes.
Bottom line, they shouldn’t have to sacrifice service for savings. By leveraging our exclusive technology and streamlined business processes, Homekeys delivers both.Their success is our success.

That’s why Homekeys is the # 1 online real estate company in Florida.

Manuel J. Iraola
CEO & President of Homekeys.net